THE COLLECTIVE

Aloha Collection began in 2014 with one bag and a clear sense of purpose. Founders Rachael Leinaʻala Soares, a flight attendant, and Heather Aiu, a Kauaʻi native, launched the brand through a Kickstarter and grew it through lived experience. Travel, water, and movement shaped the early days. What started as roommates became best friends and long term partners. ALOHA Collection is about the journeys behind the bags and the community built along the way.

Dr. Falcone's DING ZAP! started with a problem surfers ignored. Bad ding repairs cause more damage. Founder Joe Falcone learned this the hard way while fixing countless boards before shaping his own. He saw people using the wrong materials and paying for it later. So he made DING ZAP!. A fast, watertight ding tape that actually works. Simple to use. Easy to carry. Designed to protect your board, not ruin it. Built by someone who fixes boards for a living. Practical beats precious.
Every time.

Fix Manufacturing was built for people who move. Founder Tony Zentil spent two decades inside action sports, then decided tools deserved the same care as boards and boots. He designs compact metal tools that travel well, wear easily, and last. Every detail serves a purpose. No bulk. No gimmicks. Tony grew up skating, surfing, snowboarding, and riding anything with wheels. That background shows. Fix tools feel considered because they are. The goal is simple. Be ready when things break.

Freaks of Nature builds high performance skincare for people who live outside. It was co-founded by 11 time surfing champion Kelly Slater, along with Julia Nimocks and Lukas Derksen. The focus is helping your skin do what it is meant to do. Protect itself. Products are microbiome friendly, bio engineered, and designed to strengthen your skin’s first line of defense. With scientific guidance from Dr. Elsa Jungman, Freaks of Nature creates skincare that supports comfort, performance, and long days outdoors.

KASSIA+SURF was founded in 2016 to push women’s surf culture forward, with intention. Founder Kassia Meador left a long sponsored surfing career to build something more personal. Performance led. Design driven. Earth first. The brand creates functional gear with a high vibe, low impact approach. Kassia began surfing at 14 and turned pro at 17. Her style is graceful, disciplined, and grounded. That energy runs through everything she makes. Supporting time in the water and growth beyond it for mind, body, and community.

The Pickle Wax Remover was founded in the 1990s by Virginia Hebert and her husband Douglas. The idea came from a personal need and a desire to reduce waste. By reusing materials from surfboard production, they developed an alternative approach shaped by recycling, reuse, and a commitment to avoiding chemicals. Based on the North Shore of Oahu, the brand has built a loyal following within the surfing community, with longtime use by pros like John John Florence.

SALTT is pronounced “Salty". It is also very literal. The brand makes zero sugar electrolyte supplements because minerals matter. Founders Chris Bair and Miriam Bair learned this through family health challenges and later through their own wellness journey. They saw how small nutritional gaps drained energy and stalled daily life. SALTT exists to fix that. Clean ingredients. No grit. No nonsense. The goal is basic and human. Feel better. Do more. Show up. Even on this floating rock.