THE FIRST WAVE BOX

Limited First Release

THE FIRST WAVE BOX

Open cardboard box with various items including a black bag, a green packet, and a red container.
Open cardboard box with various items including a black bag, a green packet, and a red container.

limited first release

THE FIRST WAVE BOX

$139
$139

Shipping included.

7 essential surf products from independent brands we trust.

SPF that won't sting your eyes
Energy-clearing surf wax
Emergency ding repair
Beach-proof storage
Sugar-free electrolytes
3-in-1 surf tool for quick fixes
Non-toxic wax remover

75 available.

Build this box yourself? $166* and a lot of searching.

*Based on individual retail prices + estimated shipping per item

Choose Wax: TROPICAL WATER (78°F<)

THE LINEUP

LEARN MORE ABOUT OUR BRANDS
WOMEN-OWNED
SMALL POUCH

SMALL POUCH

Aloha Collection

Made from Aloha Collection's signature SPLASH-PROOF® technical material, it’s designed to protect against light rain, spills, and splashes. Why we love it? This pouch keeps your dry gear dry and your wet stuff separate. Founded by Rachael Leinaʻala Soares and Heather Aiu, the ALOHA Collection isn't just about travel bags; it's about the journeys they inspire.

  • 8" W x 6.5" H
  • 1.5" gusset
INDEPENDENTLY OWNED
DING ZAP!

DING ZAP!

Dr. Falcone’s

Founded in Rockaway Beach, NY, the flexible patches adhere to rails and flat surfaces, preventing water from further seeping into the foam, while allowing already saturated dings to dry out. We buy these in bulk and have saved millions of dollars and countless hours of sitting on the beach while our boards wait to be repaired.

  • 2 – 3 1/2” x  3 1/2” DING ZAP! PATCHES

  • 2 – ALCOHOL CLEANING WIPES

  • 1 – SHEET OF SANDPAPER
INDEPENDENTLY OWNED
SURF CLOAK KEYCHAIN

SURF CLOAK KEYCHAIN

Fix Manufacturing

Let us help you avoid that sinking feeling when you pull up at a surf break, the waves are firing and you can’t find your fin key. This keychain has three high-quality tools: a fin hex key, Phillips screwdriver and bottle opener with flathead screwdriver. We’ve attached ours to our car keys, so we can never forget them. Founded by Tony Zentil, a mechanical engineer from Laguna Beach, CA, Fix Manufacturing knows that the best tool is the one you have with you.

  • 100% genuine veg tan leather
  • CR-V alloy steel tool bits
INDEPENDENTLY OWNED
Peak Performance Sun Stick SPF50

Peak Performance Sun Stick SPF50

Freaks of Nature

As surfers, we have a long list of non-negotiables for our sunscreen: Must not make face too white. Must meet clean beauty standards. Must not run into eyes when surfing. Enter Freaks of Nature Sun Stick SPF50, co-founded by surfing's OG freak of nature, Kelly Slater. With its microbiome-strengthening ingredients, our problem skin is calmer, healthier, and more resilient against other forms of environmental damage.

  • 0.70 oz / 20 gr
  • 80 min water resistant
  • Fragrance free
  • Reef Safe
WOMAN-OWNED
PALO SANTO WAX “TRIANGLE STACK”

PALO SANTO WAX “TRIANGLE STACK”

Kassia + Surf

Made in California and infused with Palo Santo, a tree traditionally burned as incense for energy cleansing. We love that the bars are shaped into a purpose-built, ergonomically shaped triangle that’s easy to share and is 30% larger than your standard square wax. We’ve been fangirling over the founder, Kassia Meador, for a long time, and we only have one complaint: it does not make you surf like her. 3 bars in the stack.
CHOICE OF TEMPERATURE:

  • Cool Water — 58–68°F

  • Tropical Water — 78°F< (doubles as a basecoat for colder water)
WOMAN-OWNED
PICKLE WAX REMOVER

PICKLE WAX REMOVER

Our lives changed when we discovered the Pickle Wax Remover and we hope yours does too. Invented by Virginia and Douglas Hebert, with a mission to make surfing products that are also environmentally friendly, it’s the only chemical-free dry wax remover on the market. We didn’t have a pickle to rub until getting our hands on our first Pickle Wax Remover, and let’s just say, we’re hooked. Rubbing your pickle is fun. There. We said it.

  • Pickle Wax Remover
  • Sticky Bumps Wax Comb
INDEPENDENTLY OWNED
ElectrolyteS

ElectrolyteS

Saltt

We upped our hydration game after starting to get cramps after long surf sessions. Adding electrolytes to our water was a game-changer. Our favorite brand is SALTT (pronounced "Salty") because it doesn’t contain any unethical Franken-powder or sugar and is also gluten free. Founded by Chris and Miriam Brair, SALTT uses salt from Utah’s Great Salt Lake. Yes, real salt from a real lake!

  • 5-Pack Sample
  • 3-Pack Sample (+ Caffeine)
FEATURED ARTIST
“in between sets”

“in between sets”

Will Adler

Based in Santa Barbara, CA, Adler’s photography captures surf culture’s quieter moments through light-infused images. His work is more a chronicle of the people, places, and the holistic experience around surfing than the sport itself. He observes the serenity and beauty of surfing, focusing on what is often overlooked.